World of Leion

I had the opportunity to attend a talk on communications at my workplace. The title of the course is Ten Magic Keys of Communication. David Goldwich is the speaker. I think that he is a talented speaker who was able to catch my attention for the whole of the 2 hours.

The ten keys are not hard to understand, they are just not easy to remember. As David was going through the list, I felt I already know most of them. I am just not able to remember and apply them. I am writing this down now so I can refer back to the list to remind myself.

Here are the 10 points:

1. Communicate to express, not to impress.
2. Seek first to understand, then to be understood.
3. You learn more by listening than by talking.
4. People do things for their reasons, not yours.
5. People have two reasons for everything; one that sounds good, and the REAL one.
6. People often act based on emotion and justify their actions with reasons.
7. Perception is reality. People see what they want to see, and hear what they want to hear.
8. Whoever frames the questions wins.
9. Make it easy to say Yes.
10. People don’t care how much you know, until they know how much you care.